Target Corporation announced today a commitment to sourcing 100% cage-free eggs across all private-label and national-brand shell and liquid egg products sold in its stores by the end of 2030, alongside a robust, industry-leading roadmap to guide implementation and track progress.

Announced in partnership with Compassion in World Farming (CIWF), the commitment is backed by a structured roadmap to achieve 100% cage-free sourcing across Target’s supply chain. It features clear annual milestones through 2030, meaningful reductions in conventional private-label egg offerings beginning this year, and industry-leading in-store and online marketing to expand customer awareness of cage-free options.

“Target is committed to providing our guests with an affordable and reliable 100% cage-free egg assortment by 2030” said Stephanie Grotta, Vice President, Responsible Sourcing and Sustainable Capabilities at Target. “Target currently operates over 600 stores with a fully cage-free egg assortment, reflecting significant progress already underway across our footprint.”

“Target’s commitment to 100% cage-free eggs demonstrates sincere leadership on animal welfare,” said Matthew Dominguez, U.S. Executive Director of Compassion in World Farming. “What makes this announcement meaningful is that Target is not just affirming its commitment but also beginning the work in earnest this year with a clear roadmap, measurable milestones, and concrete steps to eventually reach 100% cage-free.”

Making Higher-Welfare Eggs More Accessible Through WIC

Target’s commitment also reflects a focus on equity and access. In early 2026, Target played a key role in securing the inclusion of cage-free eggs in New York’s WIC program, expanding access to higher-welfare products for more than 450,000 participants. This builds on earlier progress in Minnesota, where Target supported approval of cage-free eggs in the state’s WIC program in 2025, expanding access for more than 99,000 recipients. Target will continue working with Compassion in World Farming to support similar efforts in the few remaining states that do not yet include cage-free eggs as an approved WIC product.

“Target’s work on WIC demonstrates that companies can be a force for better policy and for expanding access to higher-welfare animal products,” said Kourtney Houk, Senior Manager of Corporate Policy at Compassion in World Farming. “By helping expand access to cage-free eggs through WIC in states like New York and Minnesota, Target is showing that higher-welfare animal products should not be reserved for a few, but made accessible to all Americans.”