Our campaigns

We campaign with one goal in mind: to end cruel factory farming.


Our broken food system is bad for animals and humans alike, and we work tirelessly to build a world that’s more compassionate for animals, more just for farmers, and more transparent for consumers. Change is happening faster than ever—and thanks to you, the momentum continues to build. Looking for ways to join the fight? Here’s how you can improve the lives of animals:

Discover what recent studies say about chicken (hint: it's not pretty).

To meet high demand, chickens have been genetically manipulated to grow too big, too fast, while living sedentary lives on crowded, dirty factory farm floors. The chickens have changed—and the meat has, too (we’re talking less protein and way more fat). Find out what that means for animal welfare…and for your health.

Shop better, eat better.

With so much (mis)information and so many confusing food labels out there, it's easy to get overwhelmed. We broke it down, item by item, to help you choose food that's better for animals, the planet, and your health. Click here to download the—100% free!—Compassionate Food Guide.

Join the movement for Better Chicken.

Chickens suffer far more than any other farmed animal—and because factory farming has dramatically degraded their living conditions, dangerously warped their genetics, and cut corners to ramp up production, both chickens and consumers are paying the price. Luckily, there’s a better way—click here to get the facts and get involved.

Demand change from Pilgrim's Pride.

The second largest chicken company in America told its contract farmers to ban everyone, apart from essential personnel, from their chicken houses for “biosecurity and confidentiality” reasons. What were they hiding? Thanks to two brave, whistleblowing farmers, we know the truth. See what happened when they took us behind the scenes.

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