This was a surprise and humble move by Perdue. It comes just a year and a half after Compassion in World Farming released a video of one of Perdue's own contract farmers speaking out against chicken factory farming.

95% of all farmed animals in the United States are chickens raised for meat. Most are raised in overcrowded, barren conditions with no natural light. Because of Americans' preference for white breast meat, chickens have been selectively bred to grow very big, very fast. They often find it difficult to walk, collapsing under the weight of their own bodies, and can suffer from heart attacks and other immune issues.

Here’s a quick timeline on how we got to this point:

December 2014

COMPASSION’S VIDEO OF BRAVE PERDUE FARMER CRAIG WATTS GOES VIRAL

The New York Times’ Nicholas Kristof covers the story, followed by major media outlets like The Washington Post, HBO’s John Oliver, and PBS. The story reached over 100 million people. Read the NY Times column.

February 2015

CRAIG WATTS FILES HISTORIC WHISTLEBLOWER LAWSUIT

After facing what he considered to be intimidation for speaking out, farmer Craig Watts sues Perdue for retaliation against a whistleblower, under pro bono legal counsel from the Food Integrity Campaign. Read more about the lawsuit.

June 2015

PETITION TO USDA ON "HUMANELY RAISED" CLAIM REACHES 100,000 SIGNATURES

Our petition with Craig Watts asking the USDA to stop verifying factory farm chicken as “humanely raised” surpasses 100,000 signatures on Change.org. We soon declare victory! See the petition.

August 2015

JIM PERDUE ADMITS "WE NEED HAPPIER CHICKENS."

In an acknowledgement that their chickens are unhappy, Jim Perdue tells the NY Times they need to do better. Read more about Perdue's big reveal.

December 2015

PERDUE AND COMPASSION BEGIN DIALOGUE TO MAKE PROGRESS

Perdue invites Compassion in World Farming and other advocates to the table to discuss the need for a detailed animal welfare policy. Read more on the policy.

Which brings us to today. Less than a year after acknowledging they should do better, Perdue is committing to:

Doubling the rate of the birds’ physical activity within three years. Importantly, they name slower-growing breeds as one solution.
Requiring windows for natural light in all new chicken houses, and in 200 existing houses.
Having Controlled Atmosphere Stunning in all Perdue facilities, eventually.
Sharing transparent metrics to be held accountable for animal welfare.

Compassion will continue to work with Perdue to make their commitments stronger. For example, all existing chicken houses should have windows for natural light (not just 200). The genetics of the birds is a key priority, as slower-growing breeds have fewer leg abnormalities, respiratory issues, and immune problems. We ask Perdue to put timelines on all commitments, and to ensure all birds are given more space, natural light, enrichment, and slower-growth.

It’s encouraging that although we may have started as adversaries, Perdue invited us to sit at the table with them to work towards a better life for chickens. It’s something we all want, as farmers, consumers, food companies, animal advocates, or the animals themselves. And the only way we’ll get there is by hearing each other out.

Rest assured, you have been heard!

Lately the focus has been on laying hens, as more and more companies commit to 100% cage-free eggs in response to consumer demand. We can say with certainty that cages for hens will soon be a relic. Attention is now starting to shift to chickens raised for meat, which was always the goal of our Better Chicken Initiative. Some early market leaders have already taken action.

Compass, the world’s largest food service company, committed last year to work with suppliers to address fast-growth rates and poor living conditions for chickens. In March, Whole Foods Market became the first company to commit, with a timeline, to phase out all fast-growing chicken breeds sold in its stores, through the animal welfare certification Global Animal Partnership.

While there is plenty of room for improvement, this latest announcement by Perdue has potential. We commend The Humane Society of the United States and Mercy for Animals for their role in helping to make this commitment from Perdue a reality. “Time will tell what it will mean for the birds, but it is a momentous first step in the right direction,” Garces says.

Perdue Steps Up For Chickens