One thing you’ll learn rather quickly as a plant-based food sleuth is that there are a whole host of labels food companies brandish on packaged foods. While these claims can be useful, you always have to be a little cautious.

Non-dairy: Some coffee creamers advertised as “non-dairy” are simply making a false claim. While these products often don’t contain lactose, the sugar found in dairy is well-known for its human intolerance. Take one second to look in more detail, and you’ll often find some milk derivatives right there in the ingredient list. (This one is just frustrating.)
Plant-based: Just because a food is labeled as plant-based doesn’t mean it’s entirely devoid of animal products. To some companies, a plant-based label could simply mean the product is mainly made with plants.
Vegetarian: On the other hand, some foods that are labeled vegetarian may be completely plant-based! Like vegetarian baked beans, for example.
Vegan: Foods that carry the vegan label have a higher probability of being 100% plant-based since the definition is more strict. However, the only way to know for sure is to become comfortable with the ingredient list.

Thankfully, there are three fantastic organizations out there that certify food as 100% plant-based to give you plant-based peace of mind!

Vegan Action: With a mission to help plant-based consumers avoid constantly consulting the ingredient list, Vegan Action created their “Certified Vegan” logo for food businesses to better meet the demand for plant-based foods.
The Vegan Society: Their sunflower logo is both beautiful and functional! Just like Vegan Action, the logo guarantees the product contains no animal product, by-product, or derivative. So, eat away!
Plant-Based Food Association: As of this year, the “Certified Plant-Based” logo can be found on select few products like Oatly and Tofurky. This brand-new certification indicates a product is made solely with plant ingredients. Keep your eyes peeled as we start to see the logo appear on more and more food in the coming months!

We hope these clues will help you discover the best food to fit your plant-based journey. Pro tip: If you stick to a whole-food diet, you won’t need to worry about any of it! Did we miss something? Let your fellow food sleuths know by using #EatPlantsForAChange on Facebook, Instagram, and Twitter.

How to be a Plant-Based Food Sleuth