A big problem is going to require even bigger solutions.
Climate change. Habitat destruction. Food inequality. Huge, systemic problems that will require huge, systemic change—and it all starts with what’s on our plate.
Securing that change will not only require us to end factory farming, but to replace it with a resilient, regenerative, and more compassionate food and farming system—massively scaling back our production of consumption of meat, eggs, and dairy in favor of more sustainable plant-based alternatives, and replacing intensive animal agriculture with robust higher-welfare systems.
Our sustainability work recognizes the intersectional nature of the challenges we face and is designed to create awareness, generate action, and build support around three key areas:
Building a better food future
To create the change we need, we must replace intensive animal agriculture with regenerative and higher-welfare systems—eliminating the factory farming practices that cause the greatest amount of suffering, driving implementation of higher-welfare and more sustainable solutions, and protecting the effectiveness of the medically-important antibiotics that are currently overused in low-welfare, intensive farming systems.
Ensuring a thriving planet
To safeguard our future, we must ensure food production protects the stability of local and global ecosystems. We must shift our priorities away from producing low-nutrient food and high quantities of animal feed, to producing healthy food in efficient and regenerative land and water-based environments. That means reducing demand for the most resource-intensive types of food in favor of more efficient alternatives, reducing food waste, and reducing our food system's impact on biodiversity loss, habitat destruction, soil health, air and water degradation, and climate change.
Advocating for consumers and communities
Factory farming is a public health, social justice, and environmental threat, and creating the change we need will require us to make nutritious and sustainable diets accessible for all. This means re-balancing and reducing overall global consumption of animal products, and it means driving investment in and enthusiasm around plant-based innovation. A reformed food system must also ensure fair treatment for farmers and food production workers, and be built on the pillars of equity and justice for the people most negatively impacted by food production systems—particularly low-income demographics and people of color.
A time for change
We know that it’s going to take all of us—consumers and companies alike—to kickstart the change we need to transform our food system and pull our planet back from the brink. We established our two flagship sustainability initiatives with one goal in mind: To ensure that big companies have the resources they need to drive progress from the top down, and that the millions of conscious consumers looking to change the world have the resources they need to drive progress from the bottom up.
Join the movement
From your kitchen to big food company boardrooms, we're driving progress towards a kinder, more sustainable future of food. But we need your help to get there.