Our campaigns

Pigs in the dark

We campaign to end cruel factory farming

Farm animal welfare and wellbeing is at the heart of all we do and all we do is founded on scientific fact. Our supporters are pivotal to the success of all our campaigns. Find out how you can help and join us in actively seeking global reform for billions of farm animals suffering around the world...

Better Chicken Initiative

Over 8 billion chickens are raised for meat every year in the United States. The truth is, nearly all of these chickens are made to grow unnaturally fast and kept in overcrowded, dimly lit and dirty factory farmed conditions. There is a better way: better for our health, and for the chickens. With your help, we can improve the lives of millions of chickens.


Through our Raw campaign, we are exposing the true cost of factory farming – for animals, for people, for the planet – and building a movement for positive practical food and farming solutions.

Pastured Poultry Week

Originally started up by Georgians for Pastured Poultry, PPW is a celebration of chickens raised on pasture: the opposite of the factory farm model.

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